Aero-News TV
“Heads Up Technologies has always found the AEA Trade Show to be a great value, and a cost effective means of demonstrating our newest products and services. We primarily work with other partners to distribute our products, so the AEA trade shows have always provided us an excellent opportunity to meet and visit with our customers first hand.”

David Groos, Sr. Vice President of Sales & Marketing, Heads-Up Technologies

Aspen Avionics

Flight Display Systems

AEA Press Headquarters
AEA News Release

For more information, contact Trisha Drape,
director of communications for the AEA, at 816-347-8400 or
For immediate release:
July 1, 2009

AEA Names New Marketing/Advertising Coordinator

The Aircraft Electronics Association and Avionics News magazine recently developed a new position to help AEA member companies with their marketing and advertising needs. The new position was filled July 1, with the hire of Darla Hall as the Association’s new marketing/advertising coordinator.

“Now, more than ever, AEA members are recognizing the need to have a marketing partner in their corner as they try to reach new customers while maintaining their existing customer base as economically as possible,” said Paula Derks, president of the AEA.

Darla Hall“With the addition of Darla to the AEA staff, she will be able to work with members to assist them in developing cost-effective marketing plans that spread their message about new products and services,” Derks said.

Hall is a veteran of marketing, branding and advertising initiatives as the former branch manager for JWT Specialized Communications, where her clients included Sprint, Hallmark, Russell Stover and TWA. While at JWT, she received many awards, including Office of the Year and Outstanding News Business Development.

Most recently, Hall worked as an account executive and marketing specialist in the publishing industry, coordinating the advertising efforts of local, regional and national accounts for newspapers, including for The Kansas City Star, The Examiner and Sun News.

Hall previously worked with Trisha Drape, editor of Avionics News and director of communications for the AEA, and with Jeff Kirchhoff, creative director for Avionics News and the AEA. The three were part of the team that won the coveted Gold Cup award, naming the newspaper for which they worked the best community newspaper in the state of Missouri.

Hall is a graduate of the University of Kansas. She and her 17-year-old son, Adam, live in Lee’s Summit, Mo.

Hall enjoys reading, movies, exploring the new world of social media, KU basketball and the Kansas City Chiefs, as well as volunteering for her son’s high school, swim team and Boy Scouts.

To reach Darla Hall, call the AEA headquarters at 816-347-8400 or send e-mails to

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The Aircraft Electronics Association represents more than 1,300 repair stations from throughout the world specializing in maintenance, repair and installation of avionics and electronic systems in general aviation aircraft. AEA membership also includes manufacturers of avionics equipment, instrument repair facilities, instrument manufacturers, airframe manufacturers, test equipment manufacturers, major distributors, engineers and educational institutions.

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